Top Story

e4m_logo.png

Home >> Media – Print >> Article

IRS 2011 Q1: Hindi monthlies grow by 2 pc; double digit decline for weeklies

20-June-2011
Font Size   16
Share
IRS 2011 Q1: Hindi monthlies grow by 2 pc; double digit decline for weeklies

There is some cheer for the Hindi magazine industry in the Indian Readership Survey (IRS) 2011 Q1, with monthlies witnessing positive feedback from readers. A per recent IRS 2011 Q1 data, ‘Any Hindi’ monthly magazines have seen growth trends compared to IRS 2010 Q1 in AIR (Average Issue Readership) numbers. Meanwhile, negative trends in AIR numbers have continued for weekly and fortnightly magazines.

As per the latest IRS numbers, ‘Any Monthly’ has received an AIR of 77.79 lakh, a growth of 2.36 per cent as against IRS 2010 Q1. The biggest gainer in the genre has been Jagran Sakhi and Pratiyogita Darpan, with both receiving double digit growth of 27.01 per cent and 16.36 per cent, respectively, in AIR. Pratiyogita Darpan has emerged as the most read Hindi monthly in the country.

However, negative growth continued to plague weekly and fortnightly Hindi magazines. ‘Any Hindi’ weekly has registered a negative growth of 12.08 per cent compared to IRS 2010 Q1. All the top five weekly magazines have seen double digit decline trends in AIR numbers.

Meanwhile, fortnightly Hindi magazines have seen negative growth of 9.23 per cent in AIR as against IRS 2010 Q1. Top two fortnightlies – Saras Salil and Grih Shobha – have witnessed double digit negative trends in readership numbers. Champak is the only magazine among the top eight to have recorded positive growth of 1.93 per cent (as compared to IRS 2010 Q1) with an AIR of 8.43 lakh.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean