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IRS 2011 Q1: Hindi dailies seen 7 pc growth

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IRS 2011 Q1: Hindi dailies seen 7 pc growth

As per the Indian Readership Survey (IRS) data released by Hansa Research and Media Research User’s Council (MRUC) on May 17, 2011, the AIR (Average Issue Readership) of Hindi dailies has grown by 7.10 per cent as against the IRS 2010 Q1 results. Fourteen out of the Top 20 dailies have witnessed growth in readership numbers as compared to the corresponding quarter of 2010.

Dainik Jagran with an AIR of 1.59 crore has witnessed a decline of 2.47 per cent as compared to the IRS 2010 Q1 data. With a positive growth of 5.15 per cent, Dainik Bhaskar has reported an AIR of 1.40 crore. Meanwhile, with whopping double digit growth of 19.12 per cent, Hindustan has secured an AIR of 1.18 crore.

With an AIR of 87.47 lakh and a readership growth of 3.01 per cent, Amar Ujala is the fourth most read daily in the country. Rajasthan Patrika has recorded a positive growth of 5.21 per cent with an AIR of 70.33 lakh. Meanwhile, Punjab Kesari has seen degrowth as compared to the 2010 Q1 results. The daily has reported an AIR of 34.79 lakh in IRS 2011 Q1.

Times Group’s Hindi daily, Navbharat Times, has garnered an AIR of 25.89 lakh, a growth of 4.73 per cent over 2010 Q1. Prabhat Khabar with a massive double digit growth of 42.68 per cent has recorded an AIR of 18.12 lakh.

Following similar trends, Nai Dunia has registered double digit growth of 38.74 per cent, securing an AIR of 17.62 lakh. Haribhoomi with an AIR of 14.18 lakh is the tenth most read Hindi daily in the country. The paper has witnessed a growth of 4.65 per cent as against the IRS 2010 Q1 results.


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