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IRS 2011 Q1: Growth for English biz dailies; mixed bag for Hindi

20-June-2011
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IRS 2011 Q1: Growth for English biz dailies; mixed bag for Hindi

Business newspapers have seen growth in their readership numbers over thenlast one year. As per the Indian Readership Survey 2011 Q1 data, released on June 17, 2011, the top three business dailies have seen robust growth in AIR (Average Issue Readership). However, Hindi business newspapers have seen mixed results – while Business Standard Hindi has grown in double digits, Business Bhaskar has declined sharply.

English daily The Economic Times, with an AIR of 7.69 lakh, has seen a growth of 1.18 per cent as compared to IRS 2010 Q1. English compact newspaper Mint has registered a massive growth of 40.51 per cent in the last one year. As per IRS 2011 Q1, the compact daily has recorded an AIR of 2.22 lakh.

English business daily Business Standard (BS) has also witnessed double digit growth of 15.27 per cent. As per the latest IRS figures, the paper has reported an AIR of 1.51 lakh.

However, Hindu Business Lines (HBL) is the only English business newspaper that has seen decline in its readership. HBL recorded an AIR of 91,000, a decline of 26.61 per cent as against IRS 2010 Q1 figures. IRS did not register 2011 Q1 numbers for The Financial Express.

Among Hindi business newspapers, Business Standard has grown by 36.17 per cent in a year’s time. On the other hand, Business Bhaskar has witnessed de-growth of 10.87 per cent in its AIR numbers as compared to IRS 2010 Q1 results. Results for The Economic Times (Hindi) were not mentioned in the latest results of IRS.

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