Top Story

e4m_logo.png

Home >> Media – Print >> Article

IRS 2011 Q1: English monthlies & fortnightlies grow, weeklies decline

20-June-2011
Font Size   16
IRS 2011 Q1: English monthlies & fortnightlies grow, weeklies decline

It’s been quite a while since the magazine industry saw some positive trends in AIR (Average Issue Readership) figures in the Indian Readership Survey (IRS). But it seems, as per the IRS 2011 Q1 data released on June 17, for certain periodicity, the magazine industry has received positive feedback from readers.

However, for English weekly magazines, there is not much to cheer in IRS 2011 Q1. But for English monthlies, the growth has been positive. ‘Any English monthly’ has seen growth of 4.79 per cent in AIR numbers. But despite this, the decline trend continues for most of the monthlies with seven of the top ten magazines seeing a fall in their readership numbers as compared to IRS 2010 Q1.

Meanwhile, ‘Any Fortnightly’ magazine has also recorded growth of 3.89 per cent in IRS 2011 Q1 as against the corresponding period of 2010. Nonetheless, five out of the top ten English fortnightly periodicals have registered negative trends in AIR, as compared to IRS 2010 Q1.

On the other hand, ‘Any English’ weekly has achieved an AIR of 27.06 lakh, a decline of 1.89 per cent. Out of the top eight weekly magazines, only three have registered positive growth in their AIR numbers in IRS 2011 Q1.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.