Compared to the Indian Readership Survey (IRS) 2010 Q1 figures, English dailies have witnessed a growth of 3.62 per cent in IRS 2011 Q1. Readership numbers have been heading north, steadily and positively over the last few IRS quartiles and the latest IRS figures have not disappointed the English dailies.
Amongst the top leaders, DNA with an AIR (Average Issue Readership) of 8.22 lakh in 2011 Q1 was the top gainer with a rise of 14.64 per cent over an AIR of 7.17 lakh in 2010 Q1.
Hindustan Times follows with a 6.49 per cent growth in AIR, while The Times of India with an AIR of 74.42 lakh witnessed an increase of 5.79 per cent.
On the other hand, in the Top 10, Deccan Chronicle figures headed south with a drop of 7.92 per cent, followed by Mumbai Mirror with a 6.14 per cent degrowth. The New Indian Express, too, has seen a 5.17 per cent fall in readership over its 2010 Q1 figures. The Hindu with an AIR of 20.95 lakh has seen a drop of 2.96 per cent.
The biggest gainer in figures is Deccan Herald with an AIR of 4.23 lakh over the 3.07 lakh in 2010 Q1 – a rise of 37.79 per cent. The largest drop was witnessed by Hindu Business Line, which has seen a drop of 26.61 per cent.