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IRS 2010 Q1: TOI continues to lead in Mumbai; Hindustan Times makes a comeback in Delhi

05-May-2010
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IRS 2010 Q1: TOI continues to lead in Mumbai; Hindustan Times makes a comeback in Delhi

The Indian Readership Survey (IRS) 2010 Q1 data, released on May 4, show The Times of India maintaining its leadership position in Mumbai, followed by Mumbai Mirror. In Delhi, on the other hand, Hindustan Times has taken a significant lead over its nearest rival, The Times of India.

According to IRS 2010 Q1 data, the AIR (Average Issue Readership) of Hindustan Times in Delhi stands at 2,012,000, while The Times of India comes a distant second with an AIR of 1,948,000. Mid-Day has received an AIR of 16,000.

While it may not be fair to compare IRS 2010 Q1 data with the half yearly data of IRS 2009 R2, nevertheless Hindustan Times received an AIR of 1,934,000, TOI received an AIR of 2,025,000 in IRS 2009 R2 as compared to 1,948,000 in IRS 2010 Q1, while Mid-Day received an AIR of 14,000 in IRS 2009 R2 as compared to 16,000 in IRS 2010 Q1. As per the IRS 2009 R2 data, The Times of India was the top most English daily in Delhi.

Mumbai:

The Times of India has seen an AIR (Average Issue Readership) of 1,451,000 in Greater Mumbai, next in line is Mumbai Mirror with an AIR of 811,000. The third widely read English newspaper in Mumbai is DNA with an AIR of 610,000, followed by Hindustan Times with an AIR of 538,000, making it the fourth most read English daily in Mumbai. Mid-Day has received an AIR of 417,000.

The Times of India received an AIR of 276,000 in Mumbai City, while in Mumbai Western Suburb TOI received an AIR of 547,000. In Mumbai Eastern Suburb it received an AIR of 221,000, while in Mumbai New Mumbai, TOI received an AIR of 417,000.

Mumbai Mirror received an AIR of 140,000 in Mumbai City, 308,000 in Mumbai Western Suburb, 124,000 in Mumbai Eastern Suburb, and 227,000 in Mumbai New Mumbai.

On the other hand, according to IRS 2009 R2 data, DNA had received an AIR of 149,000 in Mumbai City, 211,000 in Mumbai Western Suburb, 100,000 in Mumbai Eastern Suburb and an AIR of 222,000 in Mumbai New Mumbai.

Hindustan Times received an AIR of 82,000 in Mumbai City, 161,000 in Mumbai Western Suburb, 92,000 in Mumbai Eastern Suburb, and 169,000 in Mumbai New Mumbai.

Mid-Day received an AIR of 85,000 in Mumbai City, 163,000 in Mumbai Western Suburb, 74,000 in Mumbai Eastern Suburb and 115,000 in Mumbai New Mumbai.

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