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IRS 2010 Q1: Oriya dailies witness decline in readership

07-May-2010
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IRS 2010 Q1: Oriya dailies witness decline in readership

As per the IRS 2010 Q1 data, among the Oriya publications, the readership of the most of the publications have witnessed decline except Dharitri, which has seen a marginal growth of 0.89 per cent.

The leading Oriya daily Sambad has declined by 1.26 percentage. The daily, which had a readership of 16,670,00 according to Rs 2009, has registered a readership of 16,460,00, according to IRS Q1, 2010. Similarly the readership of Samaj, another leading daily, has also declined by 2.79 per cent. Samaj's readership, according to IRS 2010 Q1, is 14,270,00, compared to 14,680,00 in R2, 2009.

Dharitri, is the only daily among Oriya dailies, to see some growth among the top five dailies of the State. The newspaper has recorded a growth of 0.89 per cent. From 13,420,00 in R2 2009, the daily has grown to 13,540,00 readership.

Other two dailies The Samaya and The Saptahik Samaya have seen a decline of 5.30 and 7.20 percent, respectively.

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