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IRS 2010 Q1: Most of the Top 20 dailies see growth; Dainik Jagran continues its lead

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IRS 2010 Q1: Most of the Top 20 dailies see growth; Dainik Jagran continues its lead

The IRS 2010 Q1 data sees most of the Top 20 dailies register growth, with just six dailies witnessing a decline in AIR (Average Issue Readership). Dainik Jagran maintains its leadership position. The Times of India and Hindustan Times are the only English dailies in the Top 20 dailies list.

The IRS is following a quarterly format from this year on, as compared to the half-yearly format it has been following so far. Hence, it won't be really fair to compare the IRS 2009 R2 data with IRS 2010 Q1 data. However, it one puts the two data together, a general growth trend can been seen among the Top 20 dailies.

Dainik Jagran continues to lead among the Top 20 dailies with an AIR of 16,313,000 in IRS 2010 Q1, as against 16,096,000 in IRS 2009 R2. Placed second and third are two more Hindi dailies - Dainik Bhaskar with an AIR of 13,329,000 and Hindustan with an AIR of 9,914,000, respectively.

Malayalam daily Malayala Manorama is at No. 4 with an AIR of 9,583,000, followed by Amar Ujala with an AIR of 8,491,000 and Marathi daily Lokmat with an AIR of 7,361,000. Tamil daily Daily Thanthi, on the other hand, sees a 2.18 per cent dip in its AIR at 7,353,000 in IRS 2010 Q1, as against an AIR of 7,517,000 in IRS 2009 R2.

The Times of India with an AIR of 7,035,000 is placed eighth. The paper, too, has seen a marginal dip of 1.50 per cent in AIR from 7,142,000 in IRS 2009 R2.

Mathrubhumi has seen an AIR of 6,698,000 and is at No. 9, followed by Rajasthan Patrika with an AIR of 6,685,000, and Ananda Bazar Patrika with an AIR of 6,532,000. All three have seen growth in their AIR.

On the other hand, Telugu daily Eenadu sees a 4.51 per cent drop in its AIR to 5,943,000 from 6,224,000 in IRS 2009 R2.

Gujarat Samachar has received an AIR of 5,217,000. Dinakaran is another Tamil daily in the Top 20 dailies list to see a decline in AIR from 5271,000 in IRS 2009 R2 to 5,193,000, a dip of 1.48 per cent.

Telugu daily Sakshi has seen a marginal rise of 0.18 per cent in its AIR to 4,564,000 from 4,556,000 in IRS 2009 R2.

Daily Sakal is at No. 16 with an AIR of 4,092,000, followed by Punjab Kesari with an AIR of 3,526,000 and Hindustan Times with an AIR of 3,467,000.

Both Vijay Karnataka and Divya Bhaskar have seen a decline in AIR. While Vijay Karnataka has an AIR of 3,337,000, Divya Bhaskar has an AIR of 3,250,000.


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