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IRS 2010 Q1: Mixed bag for Bengali publications; magazines decline, while dailies see some growth

07-May-2010
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IRS 2010 Q1: Mixed bag for Bengali publications; magazines decline, while dailies see some growth

The IRS 2010 Q1 data for Bengali publications shows that four of the top five magazines have seen a decline in AIR (Average Issue Readership). For Bengali newspapers, it has been a mixed bag.

Four of the top five Bengali magazines have seen a decline in their AIR in Q1 2010. Karmakshetra is the only magazine among the top five that has witnessed growth in this quarter clocking 8.97 per cent. Its AIR in R2 2010 was 6,80,000 which has gone to now 7,41,000. The rest four have seen decline. At number two is Sananda which has seen a decline of 2.16 per cent where the AIR has gone from 5,09,000 in R2 2009 to 4,98,000. Third is Saptahik Bartaman showing a decline of 1.87 per cent going from 4,81,000 to 4,72,000 in Q1 2010. At fourth position is Desh registering a decline of 4.99 percent and the AIR figure is at 3,81,000 now as compared to 4,01,000 in R2 2009. At fifth position is Unish Kuri with a decline of 7.89 per cent and the AIR figure at 3,62,000 in Q1 2010 as opposed to 3,93,000 in R2 2009.

Also noteworthy is the fact that among the 16 Bengali magazines, Tathya Kendra has seen a growth of 14.89 per cent which is the highest among the lot though it's placed at number 14.

The AIR for Bengali newspapers show that Ananda Bazar Patrika leads with the readership figure of 6,532,000 as compared to that of 6,474,000 in R2 2009 with a growth percentage of mere 0.90. The Bartaman follows in second position with an AIR of 2,652,000 as compare to the R2 2009 figure of 2,451,000 with the growth of 8.20 per cent. Sangbad Pratidin has seen a decline of 6.70 per cent though has still managed to be at the third position. Its readership figure stands at 1,044,000 which was in R2 2009 at 1,119,000.

At fourth position is Ganashakti which has a growth of 3.61 per cent and its readership figure has gone from 9,70,000 in R2 2009 to 1,005,000 in this quarter. The biggest gainer is Aajkal at the fifth position which has shown a growth of 20.78 per cent and its AIR has jumped from 6,40,000 in R2 2009 to 7,73,000.

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