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IRS 2010 Q1: Gujarati magazines put up a good show

07-May-2010
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IRS 2010 Q1: Gujarati magazines put up a good show

According to IRS 2010 Q1 data, Gujarati magazines have had a good run in this round, while for Gujarati dailies, the case is again of more gains and some losses.

There are only two magazines competing and Chitralekha (Gujarati) has shown a growth of 27.27 percent and leads with AIR of 1,26,000 in Q1 2010 as opposed to readership figure of 99,000 in R2 2009. Grih Shobha (Gujarati) is the second with readership figure of 92,000 now as compared to 70,000 in R2 2009 which is actually a phenomenal growth of 31.43 per cent.

Among the top five Gujarati dailies Gujarat Samachar leads with figure of 52,17,000 now compared to 52,09,00 showing a marginal growth of 0.15 per cent. The second is Divya Bhaskar which has seen a decline of 3.70 per cent and the readership figure which was 33,75,000 in R2 2009 has come down to 32,50,000 in Q1 2010. At third is Sandesh which too has seen a decline of 3.46 per cent. The readership figure now stands at 31,22,000 as compared to 32,34,000 in R2 2009. Saurashtra Samachar is at fourth position with AIR of 2,63,000 and shows a growth of 16.89 per cent. The figure in R2 2009 was 2,25,000. At fifth is Bombay Samachar that has shown a growth of 23.16 per cent and AIR has gone up from 1,77,000 to 2,18,000 in Q1 2010.

It's also worth a mention that Mid Day (Gujarat) has clocked a growth of 75 per cent and AIR which was 52,000 in R2 2009 has gone up to 91,000 in Q1 2010. Though in terms of ranking it's at 8th position among the ten Gujarati dailies mentioned.

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