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IRS 2007 R1: Biz publications lose readers; ET, Business Today lead in their segments

IRS 2007 R1: Biz publications lose readers; ET, Business Today lead in their segments

Author | Supriya Thanawala | Thursday, Mar 22,2007 9:56 AM

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IRS 2007 R1: Biz publications lose readers; ET, Business Today lead in their segments

IRS 2007 is out. The Economic Times and The Hindu Business Line lead business publications in the country with 7,74,000 and 1,07,000 readers; Financial Express follows close with 38,000 readers.

However, almost all the business publications that IRS has taken into consideration have seen a fall in readership, except for Outlook Money, which has grown by 3.13 per cent to 165,000 readers.

The Economic Times lost 29,000 readers, a drop of around 4 per cent. Financial Express has lost 20,000 readers, representing a fall of 35 per cent. Hindu Business Line also saw a drop of almost 27 per cent as it lost 40,000 readers.

Among business magazines, Business Today has seen a 10 per cent drop in readership and a total of 535,000 readers; Business India dropping by 17 per cent with a total of 357,000 readers; Business World dropping at 17 per cent and a total of 239,000 readers; Capital Market by 17per cent again and a total of 64,000 readers; and Dalal Street Investors’ Journal by 6per cent and a total of 64,000 readers.

Business & Economy has a total of 64,000 readers in this round. Business Standard was not been taken into consideration.

Tags: e4m

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