Round 2 of the Indian Readership Survey (IRS) 2007 are out, and when the total readership numbers for the language wise players are seen, the story is not much different than what the previous rounds have been throwing.
English is perhaps the only language that sees five dailies and five magazines in the top 10 publication list. While The Times of India leads with a total readership of 135 lakh, India Today claims the second position with a total figure of 71 lakh. Looking at the top dailies, Hindustan Times and The Hindu are at 61 lakh and 53 lakh, respectively, while both The Telegraph and Deccan Chronicle are at 30 lakh each. Given their total readership figures of 49 lakh, 44 lakh, 37 lakh and 33 lakh, Readers Digest, GK Today, Filmfare and Competition Success Review, respectively, too, have some good numbers to show in the top 10 English list.
Three magazines feature among the top 10 Hindi publications – Saras Salil with a readership of 106 lakh, Griha Shobha (79 lakh) and India Today (70 lakh). The other seven are dailies – Dainik Jagran (536 lakh), Dainik Bhaskar (306 lakh), Amar Ujala (282 lakh), Hindustan (235 lakh), Rajasthan Patrika (132 lakh), Punjab Kesari (109 lakh), and Aj (76 lakh).
Among Malayalam publications the clear leader is Malayala Manorama, which has a total readership of 129 lakh, while Mathrubhumi is at the second spot with a readership of 105 lakh. Magazine Vanitha is at the third spot with a readership of 63 lakh, followed by Balarama and Deshabhimani in the fourth and fifth positions with readership figures of 37 lakh and 36 lakh, respectively.
In the Gujarati publications, Gujarat Samachar continues to lead with a total readership of 85 lakh. Sandesh is the second player at 64 lakh, while Divya Bhaskar has a total readership of 53 lakh. The magazine Chitralekha and daily Bombay Samachar follow these three, both with a readership of 6 lakh.
Ananda Bazar Patrika leads the Bengali publications with a readership of 158 lakh, Bartaman is at second spot with 88 lakh, Sangbad Pratidin at third with 46 lakh, Ganashakti is at No. 4 with 40 lakh, followed by Aajkaal with 36 lakh.
Vijay Karnataka leads Kannada publications with a readership figure of 99 lakh. Prajavani (66 lakh) is second, followed by Samyukta Karnataka (30 lakh), Udayavani (29 lakh), and Kannada Prabha (26 lakh).
Despite dropping out of the overall top 10 publications list, Lokmat is the largest read Marathi daily with a total readership of 207 lakh. Daily Sakal, Punya Nagri, Pudhari and Loksatta follow with readerships of 126 lakh, 99 lakh, 63 lakh and 46 lakh, respectively.
Daily Thanthi with a total readership of 209 lakh is the highest read in the Tamil segment. Dailies Dinakaran and Dinamalar follow with readership figures of 161 lakh and 113 lakh, respectively. Weeklies Kungumam and Kumudam are on the fourth and the fifth spots with 84 lakh and 82 lakh readerships, respectively.
Among Telugu publications, Eenadu tops the chart with a total readership of 142 lakh. Vartha and Andhra Jyothi follow with total readership of 71 lakh and 57 lakh, respectively. The weekly Swati Sapari Vara Patrika is at the fourth spot with 28 lakh , while Andhra Bhoomi is at the fifth spot with a readership of 16 lakh.
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