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IRS 2007 R-2: Some shifts in top 10 – Lokmat is out, Times of India is in

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IRS 2007 R-2: Some shifts in top 10 – Lokmat is out, Times of India is in

Media Research User’s Council (MRUC) has released the findings of the Indian Readership Survey (IRS) 2007 Round 2. The top 10 dailies don’t see a change in the players from Round 1 with the exception of Lokmat, which has dropped out of the top 10 list. Lokmat’s loss is The Times of India’s gain as it finds itself in the top 10 league in Round 2. One good news is that unlike the IRS 2007 R-1, when nearly all publications had registered a drop, in this round, at least in the top 10, 40 per cent have shown growth.

As per the average issue readership (AIR), the leader of the squad continues to be Dainik Jagran, despite a 4 per cent drop that brings its readership to 16,502,000 from 17,114,000. Dainik Bhaskar has grown by 2 per cent in this round with a readership of 12,823,000. Malayala Manorama has climbed to the third position despite a 2 per cent dip with a readership of 8,662,000.

Hindustan has registered a 6 per cent drop in readership that sees it slide to the No. 4 position from the No. 3 in R-1. The readership for Hindustan stands at 8,551,000. Amar Ujala makes it to the top five with a current readership figure of 8,075,000 despite a 2 per cent dip. Daily Thanthi has slipped to No. 6 after a 5 per cent loss in readership, which now stands at 7,910,000.

Rajasthan Patrika, which was the only publication to have grown in the last round of the IRS, has shown a further growth of 7 per cent in R-2. The publication has a readership of 7,402,000. Eenadu has dipped by 4 per cent, with a readership of 6,919,000. Ananda Bazaar Patrika has a readership of 6,855,000, registering a 5 per cent growth. The Times of India comes in at No. 10 with a growth of just 1 per cent. Nonetheless, with a readership of 6,828,000, it continues to be the largest read English newspaper.

Also see:

IRS 2007 R1: Times of India beats HT in Delhi; DNA overtakes Mid-Day in Mumbai

IRS 2007 R1: Biz publications lose readers; ET, Business Today lead in their segments

IRS 2007 R1: Southern dailies too suffer fall in readership


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