Round 2 of the Indian Readership Survey (IRS) 2007 indicates that The Times of India leads as the English daily newspaper in both Delhi and Mumbai markets. DNA makes it as the third most-read paper in Mumbai, and among the arch rivals in the Delhi market, The Times of India continues to lead with a growth rate of 4 per cent as against the 1 per cent of Hindustan Times. While among the business dailies, The Economic Times continues to rule in both Delhi and Munmbai, Mid-Day emerges as the fourth most-read newspaper in Mumbai.
In Mumbai, The Times of India has registered a readership of 15.53 lakh as compared to Delhi’s 21.34 lakh readers. As the No. 3 newspaper in Mumbai, DNA stands at a readership of 6.03 lakh. Mumbai Mirror takes the second position, while Hindustan Times finishes at No. 5 position with 3.54 lakh readers in Mumbai, marking an 11 per cent growth in its readership. Contrary to other dailies that have shown an increase in their readerships, The Indian Express and The Asian Age follow in the sixth and seventh positions in Mumbai, having shown a decline of 12 per cent and 42 percent respectively. Hindu Business line stands at No. 8 position and has grown from a readership of 13,000 to 17,000 readers, registering a growth rate of 31 per cent.
In the Delhi market, The Times of India has an increase in its readership to 21.34 lakh, while Hindustan Times stands as the second-most read newspaper in Delhi with 19.07 lakh readers. Economic Times follows next as it continues to be the strongest among the business dailies, registering a 17 per cent growth with an increase of readership from 168,000 to 196,000. At No. 4 and No. 5 positions in the Delhi market are The Hindu and The Indian Express respectively.
IRS 2007 R-2: Some shifts in top 10 – Lokmat is out, Times of India is in
IRS 2007 R-2: Traditional language wise leaders see little change
IRS 2007 R1: Times of India beats HT in Delhi; DNA overtakes Mid-Day in Mumbai
IRS 2007 R1: Biz publications lose readers; ET, Business Today lead in their segments
IRS 2007 R1: Southern dailies too suffer fall in readership