Business publications continue to lose readers across India as per the findings of the Indian Readership Survey (IRS) 2007 Round 2. All publications except Business and Economy, which has a readership base of 90,000, have lost numbers, while The Economic Times (ET) has seen no change in its readership figures. Overall, ET and Business Today continue to lead in their respective segments of business daily and business magazine.
Among the dailies, ET, with a readership of 774,000, leads its nearest competitor Hindu Business Line (HBL) by more than 671,000 readers. HBL has shown a decline of 4 per cent with a readership figure of 103,000. Financial Express (FE) saw a decrease in readership by 18 per cent to report 31,000 readers. The data for Business Standard was not available.
In the business magazines space, Business Today continues to lead with 486,000 readers, followed by Business India with 335,000 readers. While Business Today lost 9 per cent of its readers, Business India saw a readership dip of 6 per cent. Business World and Outlook Money stand at No. 3 and No. 4 positions with 224,000 and 111,000 readers respectively. Here, Outlook Money was the biggest loser with a loss of 33 per cent readership. Business and Economy is the only gainer among all business publications tracked by IRS 2007 R-2 with a 41 per cent increase in its readership, thus filling up the last slot among the top five business magazines. Dalal Street Investment Journal and Capital Market stand at No. 6 and No. 7 positions, having managed to garner readership figures of 63,000 and 60,000 respectively. Outlook Business was not taken into consideration for tracking by the research body.
IRS 2007 R-2: Some shifts in top 10 – Lokmat is out, Times of India is in
IRS 2007 R-2: Traditional language wise leaders see little change
IRS 2007 R1: Times of India beats HT in Delhi; DNA overtakes Mid-Day in Mumbai
IRS 2007 R1: Biz publications lose readers; ET, Business Today lead in their segments
IRS 2007 R1: Southern dailies too suffer fall in readership