The Indian Readership Survey (IRS) 2006 doesn’t have many surprises as far as the state-wise trends are concerned.
All lead players have seen a dip in Uttar Pradesh. Dainik Jagran is the clear leader in the market with a readership of 10,749,000. Amar Ujala (7,175,000) follows with Hindustan (2,401,000) taking the third position. Aj is on the fourth spot with a figure of 1,302,000 and Rashtriya Sahara is the fifth player claiming a 527,000 readership.
Uttaranchal has fared better with most players seeing an increase in this market. Amar Ujala is the leader here with a readership of 1,042,000. Dainik Jagran (648,000) comes next and The Times of India is the third player with a readership of 67,000. Punjab Kesari (30,000) is the fourth player and Hindustan Times (24,000) is the fifth.
Bihar again has seen a dip in most top players. Hindustan is the top player here with a readership of 5,233,000. Dainik Jagran is the second player with a figure of 2,502,000. Aj (630,000), Prabhat Khabar (248,000) and The Times of India (119,000) take the subsequent positions.
Hindustan is the leader in Jharkhand as well with a readership of 1,200,000. Prabhat Khabar and Dainik Jagran follow at 987,000 and 830,000, respectively. Telegraph (89,000) takes the fourth spot and Aj (86,000) is on the fifth. The market has shown a decline trend in readership.
Jag Bani rules in Punjab with a readership of 1,518,000. Punjab Kesari comes in second at 1,387,000. Dainik Jagran and Tribune follow with readerships of 1,077,000 and 327,000, respectively.
Haryana too sees decline in readership of top dailies – Dainik Bhaskar (1,746,000) tops the charts here. Dainik Jagran, Punjab Kesari and Amar Ujala are the subsequent players with readerships of 1,151,000, 1,062,000 and 291,000, respectively. Hindustan Times is the fifth player here with a readership of 169,000.
In Madhya Pradesh, Dainik Bhaskar continues its lead with a figure of 3,581,000. Navabharat (MP) has a readership of 1,254,000. Nai Dunia is at 583,000 and Dainik Agnibaan is at 382,000. Dainik Jagran is the fifth player here at 368,000. All players have seen a drop in readership.
Amar Ujala is the leader in Himachal Pradesh with a readership of 453,000. Punjab Kesari (305,000) and Divya Himachal (217,000) follow. Dainik Bhaskar with a readership of 80,000 is the fourth player, while Dainik Jagran is fifth with a readership of 72,000.
Dainik Bhaskar is the leader in Chandigarh with a readership of 231,000. Amar Ujala, Tribune, Hindustan Times and Times of India take the subsequent positions.
In Jammu and Kashmir, on the other hand, has shown an upward trend in readership. Amar Ujala is the leader here with a readership of 158,000. Daily Excelsior is at 100,000 and Dainik Jagran at 73,000. Punjab Kesari takes the fourth slot with a figure of 52,000 and Hindustan Times follows at 12,000.
Tarun Bharat Belgaum (265,000) is the lead player in Goa. Gomantak, Navhind Times, O Herald O and Pudhari are at 236,000, 158,000, 98,000 and 24,000, respectively.
Maharashtra has Lokmat topping the charts at 7,688,000. Sakal follows at 4,636,000 and Punya Nagari is the next player at 2,675,000. Pudhari is the fourth player with a readership of 2,265,000 and The Times of India claims a readership of 2,063,000. The readership trend in the market is a negative one.
Rajasthan Patrika is the leader in Rajasthan with a readership of 6,667,000. The market has largely seen a drop in numbers. Dainik Bhaskar is the number two player here at 5,629,000. Dainik Navjyoti is at 449,000. Punjab Kesari takes the fourth position at 160,000 and The Times of India (92,000) is the fifth player.
In West Bengal, Ananda Bazar Patrika tops with a figure of 6,709,000. Bartaman follows at 3,105,000 and Sangbad Pratidin is the next player at 1,604,000. Gansakti is the fourth player at 1,233,000 and Aajkal is at 39,000.
Gujarat has Gujarat Samchar leading at 5,002,000 and Sandesh following at 4,067,000. Divya Bhaskar is the third player with a readership of 3,534,000. Gujarat Mitra and Darpan has a figure of 263,000 and The Times of India is fifth is the market at 235,000.
Malayala Manorama is the leader in Kerala at 9,033,000. Mathrubhumi is next at 7,382,000 and Kerala Kaumudi follows at 853,000 – all three have registered a drop in readership.
The Tamil Nadu region has Daily Thanthi right on top with a figure of 9,155,000. Dinamalar and Dinakaran follow at 4,797,000 and 4,024,000, respectively. The Hindu is in the fourth position with a readership of 1,401,000 and Malai Malar is at 1,059,000.
Eenadu leads in Andhra Pradesh at 7,531,000. Vaartha with a readership of 2,784,000 comes next and Andhra Jyoti is at 2,212,000. Deccan Chronicle has a readership of 969,000 and Andhra Bhoomi claims a readership of 634,000.
Vijay Karnataka continues its lead in Karnataka with a readership of 5,290,000. Prajavani (3,051,000) takes the next position and Samyukta Karnataka (1,386,000) follows. The fourth player here is Udayvani at 1,223,000 and The Times of India is fifth with a figure of 711,000. Again, most players have seen a dip in this market.
Sambad rules Orissa at 1,784,000. Samaj follows at 1,570,000. Samaya, Prajatantra and The Times of India follow at 674,000, 320,000 and 189,000, respectively. Asomiya Pratidin (1,429,000) is the highest in Assam, followed by Dainik Agradoot (497,000), Amar Asom (340,000), Assam Tribune (340,000) and Dainik Janambhumi (310,000).