Business in India may be increasing with every other indicator going up – like the boom in the economy, GDP growth and literacy levels, the Sensex – however, business readership hasn’t seen a similar fate, if the Indian Readership Survey (IRS) 2006 Round 2 is anything to go by. All publications – dailies and magazines – have seen a fall in readership when compared to the IRS 2006 Round 1, which was released in April 2006.
Looking at the figures, The Economic Times is the clear, undisputed leader among financial dailies. ET has a readership of 8.03 lakh, which is a dip by 65,000 readers given its figure of 8.68 lakh in the last round. Hindu Business Line follows with a readership of 1.47 lakh, again a drop from the 1.73 lakh readers it had in Round 1.
Financial Express is the third highest read business paper with a readership of 58,000 – a drop of 35,000 readers from the 93,000 it had in Round 1. Business Standard follows with a current readership of 58,000. The figure was earlier at 75,000.
Among magazines, Business Today leads with a readership of 6 lakh. In the previous round, the figure was at 7.16 lakh, hence a significant drop of 1.16 lakh in readership. Business India is next with a readership of 4.28 lakh. The publication has seen a drop of 98,000 readers.
Business World drops from 3.35 lakh to 2.86 lakh in the current round. Outlook Money, too, shows a fall – from 1.91 lakh to 1.6 lakh in Round 2. Capital Market has seen a dip of 27,000 – the current figure being at 77,000. Finally, Dalal Street Investment Journal has also dropped from 82,000 readers to 68,000 readers in Round 2.