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IRS 2006 R2: Battle for the megapolis – HT rules Delhi, Mumbai battle sees ToI lead

16-October-2006
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IRS 2006 R2: Battle for the megapolis – HT rules Delhi, Mumbai battle sees ToI lead

The National Readership Survey (NRS) may have upset Hindustan Times with the figures that the survey showed for the Delhi market, but the Indian Readership Survey (IRS) 2006 Round 2 has the publication showing a clear lead in Delhi.

Delhi is one of the few regions that have shown an increase in readership. Hindustan Times registers a marginal decline, but tops the charts with a readership of 1,933,000. In the last round, the figure was at 2,127,000. The Times of India, which shows a 7 per cent growth in the market, has a readership of 1,816,000.

Navbharat Times, too, has grown in the market – from the 1,566,000 in Round 1, it is now at 1,634,000. Punjab Kesari has grown by 3 per cent and is currently at 1,111,000. Hindustan is at 787,000, which is an increase from the 722,000 figure it had in Round 1.

Greater Mumbai, on the other hand, has seen a decline in readership. The Times of India tops the charts here with a readership of 1,666,000, a drop of 53,000. Following this is Infomedia’s Yellow Pages at 1,228,000, the figure was at 1,309,000 in Round 1. Maharashtra Times follows here with a readership of 952,000, which is a decline of 96,000 for the paper.

Loksatta has dropped from 915,000 to 874,000. Newcomer Mumbai Mirror follows the list with a readership of 728,000. Navakal has dropped from 734,000 to 656,000.

If only English readership is taken into account, following The Times of India and Mumbai Mirror, is Midday, which has a readership of 561,000. DNA is at 409,000, while Hindustan Times follows with a readership of 270,000.

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