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IRS 2006 R 1: Business publications register mixed performance

07-April-2006
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IRS 2006 R 1: Business publications register mixed performance

Much on the lines of what was seen in the general interest and other titles space, the business dailies offer a mixed bag of performance with Hindu Business Line (HBL) and Financial Express (FE) holding on to their readership unlike the leader in the segment – The Economic Times (ET) – and other players. In terms of business magazines, from Business Today to Business World – all have recorded a fall in the IRS 2006 R 1.

Looking at the numbers of the business dailies, leader by a very large distance, ET, currently has a readership of 8.68 lakh, which is a 4 per cent drop from its previous 9.06 lakh. The next player in the pink paper space is HBL, which has grown by 3 per cent with a readership of 1.73 lakh. There is good news for the Express Group, too, with FE growing by 7 per cent, offering a readership of 93,000. Business Standard, with a readership of 75,000 has dropped significantly from its readership figure of 1.01 lakh, recorded in the previous round.

As far as business magazines are concerned, Business Today leads with a readership of 7.16 lakh, which is a decline of 5 per cent from its previous 7.54 lakh. Business India currently has a readership of 5.26 lakh, which is an 8 per cent fall from the 5.71 lakh readership it had in the last round. Business World has dropped by almost 10 per cent and is at a readership of 3.35 lakh. Outlook Money has dropped a whopping 32 per cent and is at 1.91 lakh readership at present.

Further niche in the space, Capital Market, has also declined by 4 per cent and is at 1.04 lakh readership.

However, going against all trends, modest player Dalal Street Investment Journal has grown by 8 per cent and is currently at a readership of 82,000, perhaps aided by a buoyant Sensex.

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