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IRS 2005 R1: ET, FE & BS see overall dip, as do Business Today & Business India

16-March-2005
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IRS 2005 R1: ET, FE & BS see overall dip, as do Business Today & Business India

The IRS 2005 R1 finding for business publications is a complete reverse of what was seen in last round (2003 R2). The genre had seen a growth last round from business dailies barring Hindu Business Line, which is the only financial daily to have registered growth in this round. The leading financial dailies, The Economic Times, The Financial Express and The Business Standard have all seen a drop.

The Economic Times sees a drop of 87,000 in readership leading the publication's readership figure to come down to a 9.57 lacs from the 10.44 lacs. The Financial Express drops to 1.21 lacs from 1.57 lacs and Business Standard sees a fall of 22,000, giving it a readership figure of 1.06 lacs in comparison to the earlier 1.28 lacs.

In comparison to this, Hindu Business Line has grown to 1.49 lacs from the 1.11 lacs readership mark it claimed last round.

In case of magazines, Business World records a growth of 32,000, moving from 3.32 lacs to 3.64 lacs. Outlook Money throws a similar trend where the publication increases from 2.48 lacs to 2.92 lacs. In comparison to this, the round proved to be a difficult one for Business Today, which has decreased from 7.6 lacs to 7.18 lacs. Business India sees similar fate, wherein the publication shows a present readership figure of 5.74 lacs vis-à-vis the 6.19 lacs it claimed in the last round.

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