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IRS 2005 R-2: Times of India reigns in Mumbai, HT rocks Delhi

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IRS 2005 R-2: Times of India reigns in Mumbai, HT rocks Delhi

The Mumbai market brings more good news for the reigning king – The Times of India – where the publication has shown 5 per cent growth, taking the paper’s readership to 1,745,000. More good news comes for the group from Marathi daily, Maharashtra Times, which has crossed the 10-lakh mark with a readership of 1,043,000, garnering a 10 per cent growth in the market.

Loksatta is next. The publication sees a 3 per cent fall in the market, bringing the readership to 911,000. Navakal and Mid Day are in the fourth and fifth slots with readership figures of 788,000 and 691,000, respectively. Mid Day has registered a 2 per cent fall. The sheer difference between the number one and number two English papers highlight the interest around the current Mumbai print war.

Delhi sees a substantial growth for Hindustan Times. The daily has grown by 15 per cent with a readership of 2,095,000. On the other hand, The Times of India sees a 2 per cent fall in this market, bringing its readership down to 1,755,000.

However, despite a marginal dip of 1 per cent, Navbharat Times is the number one Hindi paper here, recording a readership of 1,593,000. Punjab Kesari has registered a 14 per cent increase with a readership of 1,096,000. Hindustan de-grows by 6 per cent, with a readership of 849,000.

Vijay Karnataka is the ruler in Bangalore. The publication hasn’t moved from the 624,000-mark it was on in the last round. Prajavani is the next here with a readership of 605,000, giving it an 8 per cent growth.

The Times of India is on the number three spot, seeing a 5 per cent fall, bringing its readership down to 571,000. The fourth player is Deccan Herald, which has dropped by 9 per cent, bringing its readership down to 364,000.

India Today (English) is at 201,000, a drop of 16 per cent. Interestingly, all English publications in the top five have registered a decline.

The giant in the Kolkata market is Ananda Bazar Patrika. The daily has grown by 13 per cent and currently has a readership of 2,913,000. Bartaman is next – the publication has dropped by 5 per cent, taking the readership down to 1,141,000. Sananda (661,000), Telegraph (620,000) and Anandamela (495,000) have all grown by 11 per cent, 17 per cent and 9 per cent, respectively.


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