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International: Metro confirmed as most read print media amongst affluent metropolitan Europeans

26-July-2008
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International: Metro confirmed as most read print media amongst affluent metropolitan Europeans

International newspaper group Metro International SA has announced that its publication ‘Metro’ was the most read print media amongst affluent Europeans, according to the European Media & Marketing Survey (EMS) 2008 summer figures released by Synovate.

Every day, ‘Metro’ reaches 2,538,000 Europeans and now commands a reach of 6.4 per cent of the total 40 million people EMS Universe.

In India, ‘Metro’ is exclusively represented by Rohinton Maloo’s Cutting Edge Media Pvt Ltd. Maloo said, “With Indian industrialists making strides in global markets, now ‘Metro’ will be a great opportunity to put across their communication to a global print audience via just one single contact.”

Alistair Ballantyne, Global Sales Director, Metro International SA, said, “The latest EMS confirms that ‘Metro’ is the most read and fastest growing media amongst affluent European audiences. ‘Metro’s ability to deliver high-reach, cost efficient, multi-local solutions is a unique one-stop opportunity for advertisers willing to reach young, affluent metropolitans on a Pan-European basis.”

‘Metro’ is published in over 150 major cities in 21 countries across Europe, North and South America and Asia. Metro has a unique global reach – attracting a young, active, well-educated metropolitan audience of over 20 million daily readers. ‘Metro’ has claimed that its ad sales have grown at a compound annual rate of 38 per cent since the launch of the first edition in 1995.

Since the inclusion of ‘Metro’ in EMS in 2007, the publication’s reach has increased by 325,000 extra readers, making it the fastest growing pan-European media. In 2007, ‘Metro’ also experienced significant increases in reach in France, Italy, Spain and Portugal.

EMS is the largest single source survey of Europe’s affluent, influential and the reference for pan-European media planning.

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