Top Story


Home >> Media – Print >> Article

International: IBM launches new tech logo

Font Size   16
International: IBM launches new tech logo

IBM has launched new tech logo. The logo, a collaboration of IBM's in-house design team and several outside agencies, is part of a company push to flag IBM's success as a supplier of key components to consumer products.

Nintendo Corp. is the first marketer to use a new IBM Corp. logo that Big Blue hopes will hype its technological prowess, a move reminiscent of Intel Corp.'s ubiquitous "Intel Inside" program.

When Nintendo takes the wraps off its highly anticipated GameCube today in Japan, the console's packaging will sport the new IBM Technology mark. The GameCube is built with a copper PowerPC processor supplied by IBM.

IBM is a leading supplier of microprocessors, storage and other components to a variety of consumer devices including MP3 players, digital cameras, cell phones and handheld devices.

The logo could also appear on products, advertising and collateral material if marketers choose to deploy it that way. IBM has not determined whether it will use the logo program in its own advertising.

The program also allows IBM customers such as Nintendo access the IBM brand's cachet. At first glance, the logo program looks similar to Intel's "Intel Inside" co-op advertising program, but no money is exchanged.

The program extends to IBM's microprocessor business, storage and speech and voice technologies, and in the future, software. The costs to IBM are "fairly minimal.” IBM is not modifying its packaging or the products.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.