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International: Philips to develop interactive shopping destination. A $100 deal.

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International:  Philips to develop interactive shopping destination. A $100 deal.

The cross-platform media pact is one of the several high-profile media arrangements that AOL Time Warner has pulled off in recent weeks, as it moves to lock in lucrative assets. The Philips deal has been in the works since late last fall.

The formal affiliation with AOL Time Warner will enable Philips to promote its products and services within a rich-media environment, something consumer electronics marketers have been struggling to do on their own and with partners for some time.

Philips' products will be showcased online and linked to editorial content from AOL Time Warner media properties. Philips products will be promoted across the breadth of AOL Time Warner online media and also its print and broadcast properties including Turner Broadcast networks such as CNN and Time Inc. magazines Time and Fortune. The two companies will also develop search engines, comparison-shopping features, buying guides and retailer links.

The technology platform will be built over the next three months. Philips expects to have an initial version ready in October and to be online with a "walled garden," or dedicated section, on America Online, in time for the fourth quarter. An interactive shopping destination will debut in Europe in the first quarter of 2002 and worldwide six months later.


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