Just two issues old in India and in the news recently for all the wrong reasons, Maxim has nonetheless got the male readers take to it like the proverbial duck to water. With Interdeco Global Advertising (IGA) taking over its media sales representation, the magazine is on an aggressive marketing mode.
Following the arrival of Maxim India, today IGA holds the media representation of a total of 15 editions of the Maxim Network, the world's biggest men's lifestyle magazine selling four million copies with 24 editions every month.
"Sold out in only eight days, Maxim India has demonstrated once again the success of its fresh and innovative editorial read, which engages a large and affluent audience," affirmed Louis Orlianges, the International Commercial and Development Director of IGA.
Maxim India, maintaining the Maxim spirit, is adapted to address the young urban Indian male audience. With an editorial concept focused on various issues, Maxim India touches topics ranging from cars, gadgets to fashion, sports, celebrities and parties. Launched in January 2006 in English, Maxim entered the Indian market with a print run of 80,000 copies.
With 17 offices throughout the world, more than 250 magazines and a sales force of 50 people, IGA, coordinated from Paris, is the only in-house sales network for magazines of HFM and its partners. This unique feature makes IGA the reference interlocutor of big international advertisers.