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Insurance sector advertising in print up 3 pc in FY09: AdEx Analysis

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Insurance sector advertising in print up 3 pc in FY09: AdEx Analysis

Insurance sector advertising in print saw a slight rise of 3 per cent during FY2008-09, as compared to FY2005-06. The life insurance sector garnered 70 per cent share of the overall insurance sector print ad pie during FY09. LIC led in Insurance sector advertising in print during the current fiscal year.


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