Insurance advertising trends in Print during January-June 2006: AdEx study

Insurance advertising trends in Print during January-June 2006: AdEx study

Author | exchange4media News Service | Monday, Jul 24,2006 6:58 AM

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Insurance advertising trends in Print during January-June 2006: AdEx study

The advertising volume of 'Insurance' category grew by 12% in the 1st half of 2006 over 1st half of 2005. Interestingly, the end of financial years saw heavy 'Insurance' advertising in Print from 2004-05. 'LIC' was the Top brand advertised with a 10% share.

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