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Insurance Advertising shows a steep rise in Print Medium category over the Years (2000-2003); Life Insurance Products dominate: An AdEx India Analysis

Insurance Advertising shows a steep rise in Print Medium category over the Years (2000-2003); Life Insurance Products dominate: An AdEx India Analysis

Author | exchange4media News Service | Monday, Jun 21,2004 7:38 AM

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Insurance Advertising shows a steep rise in Print Medium category over the Years (2000-2003); Life Insurance Products dominate: An AdEx India Analysis

Insurance industry has been one of the most trusted client categories for the print medium. Insurance sector spends on print advertising has skyrocketed over the last four years. And, more interestingly, life insurance has been the major contributor with over 90% claim in the total spends. Excerpts of an AdEx India survey…….

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