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Instant foods advertising in print drops 39 pc during Jan-Oct 2008: AdEx Analysis

15-December-2008
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Instant foods advertising in print drops 39 pc during Jan-Oct 2008: AdEx Analysis

Instant foods/meals advertising in print fell 39 per cent during the January-October 2008 period as compared to the corresponding period of last year. Magazines garnered 62 per cent share of overall instant foods/meals advertising in print during this period. Hindustan Unilever Ltd led in print advertising of instant foods/meals during January-October 2008.

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