Top Story


Home >> Media – Print >> Article

Inspire Youngsters, Acknowledge Seniors: Dainik Jagran’s coffee table books

Font Size   16
Inspire Youngsters, Acknowledge Seniors: Dainik Jagran’s coffee table books

Jagran Prakashan Ltd or the Dainik Jagran Group is looking at talking to various groups and communities through ‘coffee table books’. The thought is simple and the first community to be addressed under this initiative is the small and medium entrepreneurs in Uttar Pradesh through ‘Jagran Gems’. The book was released at an event in Delhi on October 26, 2009. Jitin Prasada, Minister of State for Petroleum and Natural Gas, was the Chief Guest at the event.

Jagran Prakashan is passionate about this idea, and this was obvious through the evening, especially with the Group’s Chairman and MD, Mahendra Mohan Gupta, speaking on what this endeavour meant for the Group. In a conversation with exchange4media, he said, “For us, this is an important step as it gets us closer to various sections of our readers across the markets where Jagran is present. So, while we have begun with Uttar Pradesh, we would be doing this across all states that have the Jagran footprint.”

He also divulged that the intention was to also do more on these lines for various sections of the industry, such as jewellers and so on. He explained, “We have been able to acknowledge the contribution of many to their states, but we wanted to be able to honour more such success stories. So, you would see different ways in which we would package this.”

Outlining the broad thought, he said, “We want to acknowledge and honour the senior people who, by way of their work and their businesses, have contributed to the growth of their state, and in the same breath, we want to inspire the youngsters to do more.”


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship