Top Story

e4m_logo.png

Home >> Media – Print >> Article

INS takes small & medium newspapers seminar to Bhopal on April 29

23-April-2005
Font Size   16
Share
INS takes small & medium newspapers seminar to Bhopal on April 29

To address the localised needs of small and medium newspapers, the Indian Newspaper Society (INS) has initiated a series of seminars, the second of which will be held in Bhopal on April 29 for the Madhya Pradesh region.

Said Deepak S Raja, Secretary General, INS, "On January 10 this year we had a seminar on small and medium newspapers in Delhi, following which the Dainik Bhaskar Group offered to host the seminar for the Madhya Pradesh region. The idea of doing it in Bhopal is to begin extending this movement to the rest of the country as we feel that the entire industrialisation, modernisation and advantages of the press medium should grow substantially."

Raja explained that medium and small newspapers needed a great deal of guidance in understanding new technology and processes and also in dealing with government bodies. Small and medium newspapers account for 80 per cent of the total newspapers published in India. INS is also considering involving banks in developing financial packages for small and medium newspapers.

The Governor, Dr Balram Jakhar, will inaugurate the seminar. There will be a technical session where experts will update members on the latest technology, advantages, cost and how it could help them to upgrade their current level of technology. In the afternoon session, major government bodies that small and medium newspapers have to deal with will answer questions posed by members in an open house. Chief Minister Babulal Gaur will give the valedictory address.

"Though Delhi followed a similar format, different states have different needs and we will continue to educate them locally. The next one is likely to be held in Amravati for the Maharashtra region in May," Raja informed.

Commented Sunil Dang, Chairman, Small and Medium Newspapers Committee of INS, "Considering the limited time and resources of publishers, we wanted to go out to each region instead of bringing them all together nationally. We are aiming to get maximum mileage out of this training which will ultimately lead to better use of technology and thus better products."

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017

Foster joins Y&R after serving as President, Global Clients for the Publicis Groupe; also was Worldwide COO and Chairman and Regional CEO, APAC and Greater China at Saatchi & Saatchi