Top Story

e4m_logo.png

Home >> Media – Print >> Article

INS directs newspapers not to publish PSU ads at DAVP rates

17-May-2007
Font Size   16
Share
INS directs newspapers not to publish PSU ads at DAVP rates

The Indian Newspaper Society (INS) has directed all member newspapers not to publish advertisements of public sector undertakings (PSU) and the autonomous bodies at the rates prescribed by the Directorate of Advertisement and Visual Publicity (DAVP), which is a government agency that manages public service campaigns.

The Information and Broadcasting Minister Priya Ranjan Dasmunsi said, “The DAVP has been writing to the newspapers telling them to refuse to publish PSU advertisements, as per the Advertisement Policy, but no response has been received so far from them.”

Dasmunsi said that the recommendation of rate structure committee regarding print media advertisement rates have been implemented with effect from January 1, 2006. The I&B Ministry had earlier decided that all advertisements of state-owned enterprises and autonomous bodies would be released only through the DAVP, which offers rates that are at least 40-50 per cent cheaper than commercial ones.

According to the INS, this move will force media to subsidise PSUs, and in turn, threaten the viability of the newspaper industry. INS also said that PSUs are commercial enterprises that compete with the private sector, so it makes no sense to ask PSUs to demand this subsidy from the newspaper industry.

“PSUs are being progressively freed from government control, with respect to management. There is no reason for them to be bound by government directions on ad rates,” said a spokesperson from INS, adding that the INS has repeatedly expressed dissatisfaction with DAVP procedures about releasing ads and making payments.

Tags

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

As the latest IRS 2017 reveals its findings after a gap, we speak to Sam to find out how is this better than the past surveys and how it can still get better.

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

According to the latest IRS data, print magazines in India added 3.8 crore new readers, which is almost 75 per cent jump in total readership