Top Story

e4m_logo.png

Home >> Media – Print >> Article

INS decides to unsubscribe from IRS; plans to seek refund

05-February-2014
Font Size   16
Share
INS decides to unsubscribe from IRS; plans to seek refund

The Indian Newspaper Society (INS) has issued an advisory to all its members to withdraw subscription from the Indian Readership Survey and has called upon MRUC, RSCI and Nielsen India to immediately cease and desist from using for the purpose of the survey, the mastheads of all publications for which proprietary rights are owned by those publications.

Almost all the INS members, barring a few, have agreed to follow INS’ advisory.

Meanwhile, INS is also holding discussions on taking legal recourse and is planning to seek refund from MRUC.

Earlier today, the MRUC Chairman had convened an emergency meeting of the Board of Governors today (February 4, 2014) to crystallise the Council’s point of view (IRS 2013: RSCI calls for meeting on Feb 19 to discuss way forward). In a statement issued, MRUC stated that the Readership Studies Council of India (RSCI) has called for a meeting on February 19, 2014, where all aspects of the study will be placed before the RSCI for helping the broader community of stakeholders convince themselves about the study’s robustness and integrity.

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016