The Indian Newspaper Society (INS) has issued an advisory to all its members to withdraw subscription from the Indian Readership Survey and has called upon MRUC, RSCI and Nielsen India to immediately cease and desist from using for the purpose of the survey, the mastheads of all publications for which proprietary rights are owned by those publications.
Almost all the INS members, barring a few, have agreed to follow INS’ advisory.
Meanwhile, INS is also holding discussions on taking legal recourse and is planning to seek refund from MRUC.
Earlier today, the MRUC Chairman had convened an emergency meeting of the Board of Governors today (February 4, 2014) to crystallise the Council’s point of view (IRS 2013: RSCI calls for meeting on Feb 19 to discuss way forward). In a statement issued, MRUC stated that the Readership Studies Council of India (RSCI) has called for a meeting on February 19, 2014, where all aspects of the study will be placed before the RSCI for helping the broader community of stakeholders convince themselves about the study’s robustness and integrity.