Top Story


Home >> Media – Print >> Article

INS considering blacklisting BPL

Font Size   16
INS considering blacklisting BPL

exchange4media news service

BPL, the consumer goods major and one of the large advertisers might be blacklisted and banned by the Indian Newspaper Society in the coming days. This will ensure that none of INS’s member would be able to accept print advertisements from BPL.

The INS is considering taking such a drastic step due to BPL’s outstandings to member publications. Sources put the figure of outstanding to Rs. 1.7 crores and further share that this amount is due for the last seven months, since November 2001.

Sources confirmed that BPL was planning to approach publications with a campaign as the World Cup Soccer was around the corner. Though Madison is BPL’s media agency, BPL was directly approaching publications, and in a bid to get thru, may offer advance payments to media.

INS as a guardian of publishers keeps a check on agencies and their clients thru the monthly reporting system (MRV) and alerts the member organizations on possible defaults. However, the existing system of collecting agency and client outstanding data involves physical processes and thus suffers from lack of speed. A quicker digital system with adequate checks and balances can provide INS and members a faster and more exhaustive data to act on.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign