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Innovative ad layouts in print jump 32 pc in H1 2008: AdEx Analysis

Innovative ad layouts in print jump 32 pc in H1 2008: AdEx Analysis

Author | exchange4media News Service | Monday, Sep 22,2008 8:45 AM

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Innovative ad layouts in print jump 32 pc in H1 2008: AdEx Analysis

Usage of innovative ad layouts in print recorded a growth of 32 per cent in the first half of 2008 compared to the corresponding period last year. The food and beverages sector had the maximum share – 28 per cent – of the overall innovative ad layouts used in print during this period.

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