Top Story

e4m_logo.png

Home >> Media – Print >> Article

Innovative ad layouts in print jump 32 pc in H1 2008: AdEx Analysis

22-September-2008
Font Size   16
Share
Innovative ad layouts in print jump 32 pc in H1 2008: AdEx Analysis

Usage of innovative ad layouts in print recorded a growth of 32 per cent in the first half of 2008 compared to the corresponding period last year. The food and beverages sector had the maximum share – 28 per cent – of the overall innovative ad layouts used in print during this period.

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.