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Innovative ad layouts in print increase by 3 pc in 2007: AdEx Analysis

07-April-2008
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Innovative ad layouts in print increase by 3 pc in 2007: AdEx Analysis

Innovative ad layouts in print increased by 3 per cent in 2007 as compared to 2006. Figured Outlined was the most preferred innovative ad layout in print during 2007. Telecom Products sector accounted for 40 per cent share of overall Innovative ad layouts used in print. Publications/Books category had used maximum number of innovative shapes in 2007.

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