Top Story


Home >> Media – Print >> Article

Innovative ad layouts in print grow four-fold in H1 ’09: AdEx Analysis

Font Size   16
Innovative ad layouts in print grow four-fold in H1 ’09: AdEx Analysis

Innovative ad layouts usage in print saw a four-fold growth during the first half of 2009, as compared to 2008. Figured outline was the most widely used innovative ad layout in print during this period. Food and beverages sector saw the maximum share of innovative ad layouts used in print during H1 ’09. More


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.