Top Story

e4m_logo.png

Home >> Media – Print >> Article

INMA to organize 2-day newspaper conference

05-September-2005
Font Size   16
Share
INMA to organize 2-day newspaper conference

The International Newspaper Marketing Association Global Forum, or INMA, is scheduled to organise a two-day newspaper conference on November 10 and 11 in Mumbai, to highlight the recent developments in different parts of the publishing industry. The conference will feature top newspaper executives from North America, Europe, Latin America and the South Pacific under the theme 'Bringing the World of Newspapers to India'.

The conference is targeted at senior-level newspaper executives responsible for product development and growing revenue, advertising, circulation, and brand for daily newspapers in India. “While we look forward to sharing experiences from around the world, we are equally eager to learn more about the best practices that are driving newspaper circulation and advertising growth rates to the highest levels in the world,” said INMA executive director Earl J Wilkinson. “We hope to welcome new members from India to the INMA community,” he added.

INMA partners in the Mumbai conference include The Times of India and The Indian Newspaper Society. Speakers at the programme include Jan Wifstrand, editor-in-chief of Dagens Nyheter, Sweden; Mark Challinor of Associated Newspapers, England; Shaun Higgins, director, The Spokesman-Review, US; Paulo Mira of The Miami Herald; Eivind Thomsen of Norway's Schibsted; Marti Buscaglia of the Duluth News-Tribune in the US; and Ravi Dhariwal, executive director, Bennett, Coleman & Company, India.

The Dallas-based INMA is an association of senior newspaper executives with about 6,000 members and subscribers in 123 countries worldwide. It produces magazines, web sites, e-newsletters, reports, books and conferences on how newspapers can increase circulation, advertising and branding.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...