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INMA Awards 2010: 13 marketing campaigns of 6 Indian papers selected as Finalists

10-March-2010
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INMA Awards 2010: 13 marketing campaigns of 6 Indian papers selected as Finalists

Thirteen marketing campaigns of six Indian newspapers have been selected as finalists at the INMA Awards 2010 competition. Mid-Day has bagged the maximum number of Finalists for Marketing Campaigns (six) across the world. Among the finalists, 30 first-place award recipients across three circulation groups in 10 categories will be publicly announced on April 28 at the 80th Annual INMA World Congress in New York.

The awards announcements will be capped by the presentation of the prestigious ‘Best of Show’ Award. Judging for the 2010 competition featured 23 top executives from media companies, product manufacturers, and consulting firms worldwide. Judges came from countries such as Australia, Canada, Finland, Guatemala, Iceland, India, Ireland, Italy, Jamaica, The Netherlands, Pakistan, Peru, South Africa, and the US.

Below is the list of Indian finalists at the INMA Awards 2010 competition (listed within the circulation group and category).

Category 3: Readership/Usage of the Print Newspaper

Mid-Day Infomedia Ltd, Mumbai, India, “Vodafone Presents India 9to5” (Category - Circulation 75,000-300,000)

Dainik Jagran, New Delhi, India, “Campaign for Electoral Reforms” (Category - Circulation over 300,000)

Category 6: Marketing Solutions for Advertising Clients

Mid-Day Infomedia Ltd., Mumbai, India, “Vodafone Presents India 9to5 MMS Contest” (Category - Circulation 75,000-300,000)

Dainik Bhaskar, Bhopal, India, “Dainik Bhaskar Full Tambola Full Housie” (Category - Circulation over 300,000)

Category 7: Brand Awareness Across Platforms

The Hindustan Times, New Delhi, India, “The Hindustan Times Re-launch”

The Times of India, New Delhi, India, “Lead India 2009” (Category - Circulation over 300,000)

Category 8: New Brand/ Product/ Audience Development

The Economic Times, New Delhi, India, “The Power of Ideas” (Category - Circulation over 300,000)

Category 9: Public Relations and Community Service

Mid-Day Infomedia Ltd., Mumbai, India, “Don't Drink and Drive Campaign”

Mid-Day Infomedia Ltd., Mumbai, India, “Don't Talk and Drive Campaign” (Category - Circulation 75,000-300,000)

The Economic Times, New Delhi, India, “The Power of Ideas” (Category - Circulation over 300,000)

Category 10: Marketing Campaign That Had The Most Profound Effect On Business

Mid-Day Infomedia Ltd., Mumbai, India, “Kotak Mahindra Bank Presents Mid Day Corporate Cricket League”

Mid-Day Infomedia Ltd., Mumbai, India, “Vodafone Presents India 9to5” (Category - Circulation 75,000-300,000)

The Economic Times, New Delhi, India, “The Power of Ideas” (Category - Circulation over 300,000)

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