The International Newspaper Marketing Association has unveiled INMA Awards 2008, a 21st century version of the 73-year-old awards competition designed to reward best practices in newspaper marketing. The deadline for entries is January 12, 2008.
The new features that have been included in INMA Awards 2008 include 10 additional categories, a new six-language website www.inma-awards.org for easy access, and an online entry management system created to upload entries via the web.
Categories in INMA Awards 2008 focus on growing brand revenue across media platforms. The categories are print subscription sales, print single-copy sales, readership/usage of print newspaper, online audience usage and engagement, print advertising sales and retention, online advertising sales and retention, brand awareness across platforms, new brand/product/audience development, new marketing services, and public relations and community service.
Earl J Wilkinson, Executive Director, INMA, said, “The INMA Awards 2008 represent the premier barometer of newspaper marketing excellence worldwide. We are pleased to present newer, easier, and quicker ways to participate in this global competition. The competition is geared to the new marketer, facing the realities of the new multi-media marketplace.”
Entries will be judged against newspapers of similar size, by an international panel of media executives. The awards will be presented at the INMA World Congress on May 9, 2008 in Beverly Hills.