SpiceJet has appointed UK-based Ink Publishing to produce its in-flight magazine, ‘Spiceroute’, which will be reintroduced on all SpiceJet flights starting October 2008. A new look and feel has been given to ‘Spiceroute’, a monthly magazine, to make is more interesting and informative.
Samyukth Sridharan, Chief Commercial Officer, SpiceJet, said, “‘Spiceroute’ will add an extra dimension to the passenger experience and enhance their overall enjoyment onboard. At the same time, it will help us to promote our services and ancillary product offering. Our focus in the October issue is festivals in India. We encourage our passengers to take the magazine away with them.”
On the magazine’s new look and feel, Deepa Dey, GM, Corporate Communication & Organisation Culture, SpiceJet, said, “We wanted to make the magazine more ‘spicy’ to be in sync with the SpiceJet brand. We have a lot of repeat customers, and based on their suggestions and feedback, we reworked on the content of the magazine. The new ‘Spiceroute’ is a ready reckoner for people who are traveling to a holiday destination, giving them complete details of the city and traveller tips they can relate to.”
Jeffrey O’Rourke, CEO, Ink Publishing, said, “We are very excited about working with SpiceJet. The airline’s route network covers many popular destinations for both local and international business and leisure travelers, creating an amazing media platform which will appeal to a wide variety of advertisers. In addition to its European, Middle Eastern, Australian and American portfolio, Ink now publishes a dozen magazines in Asia – from India to the Philippines, and from China to Indonesia.”
Ink Publishing produces in-flight magazines for airlines such as Air Macau, AirTran Airways, Bangkok Airways, Brussels Airlines, Cebu Pacific, China Airlines, Gulf Air, Jazeera Airways, Jet2.com, Jetstar Airlines, Mandala Airlines, Midwest Airlines, MyAir, Ryanair, Siem Reap International Airways, SkyEurope, Sterling Airlines, Tiger Airways, Thomas Cook, VLM Airlines and Wizz Air.
The company also produces CNBC European Business magazine, CNN’s bimonthly travel magazines CNN Traveller and CNN Traveller Asia Pacific, Time Out Singapore magazine, Hotline for Virgin Trains and Carlson Wagonlit, Connecticut.