Infomedia18’s ‘Better Interiors’ acquires some new dazzle for Diwali

Infomedia18’s ‘Better Interiors’ acquires some new dazzle for Diwali

Author | exchange4media News Service | Friday, Sep 25,2009 8:13 AM

Infomedia18’s ‘Better Interiors’ acquires some new dazzle for Diwali

‘Better Interiors’, the interior design magazine from Infomedia18, is sporting an uber chic look from this October. For over four years, the magazine has showcased great ideas in the space of interior design. To widen the magazine’s reach with the upper-middle class consumer, the revamped October issue will don a more luxurious look. The magazine’s new design and editorial treatment is replete with vibrant images and useful nuggets that guarantee readers a higher take-away value.

Lakshmi Narasimhan, CEO, Infomedia18, said, “Our new look is all about enhancing home spaces with luxe effects. The change we are initiating with this issue will reflect in every issue of ‘Better Interiors’ hereon.”

Additionally, the October issue is a Diwali special, packed with a brilliant bouquet of ideas. Elaborating on the Diwali special issue’s content, Rupali Sebastian, Editor, ‘Better Interiors’, said, “The special issue brings into focus two specific sections – Bazaar (high-end lifestyle products from across India), and Techniques (Do-It-yourself/ Workshops, ideas that readers can be easily replicated.”

As an extension to the makeover ideas featured in the magazine, ‘Better Interiors’ is launching the ‘Flaunt Your Festive Home’ contest this October, in association with leading home solutions brand, HomeTown. The contest will also be promoted on air through Network18 television channels and radio partner Fever 104 FM. On-ground kiosks with mock-ups of some of the festive makeover ideas featured in the magazine will be on display at select Crossword outlets across Mumbai.

An innovative promotional tool, the kiosks will invite consumers to ‘experience’ better living. At the same time, the promotion hopes to create awareness of and build brand recognition for the magazine.

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