Top Story

e4m_logo.png

Home >> Media – Print >> Article

Infomedia launches automotive magazine ‘Overdrive’ in Hindi

06-April-2006
Font Size   16
Share
Infomedia launches automotive magazine ‘Overdrive’ in Hindi

Infomedia India Ltd (IIL), the publisher of ‘Overdrive’ magazine, has released its Hindi version. ‘Overdrive’ in Hindi will be a quarterly. Each issue will focus on a different theme. The first issue of Overdrive Hindi is a buyer’s guide, carrying exhaustive information on all two- and four-wheeler available in the Indian market.

Said Krishna Tewari, GM, Publishing, Infomedia India, “Passion for automobiles is not just a metro phenomenon. You get to see it in every corner of Indian cities and villages. Sales of Hindi magazines is a proof of this. We have realised this void in the existing offering in the market and have brought this Hindi edition working towards our endeavour to fulfill this need.”

An official communiqué quoted that Overdrive’s Hindi version will maintain its quality in terms of content authenticity as well as product quality. This way, the target reader is not underserved nor undervalued from the English magazine readers.

From first week of April, ‘Overdrive’ Hindi will be available on all big news stands in almost every city and town. It will, however, be more visible in Hindi speaking territories like Rajasthan, Uttar Pradesh, Madhya Pradesh, Bihar, Chhattisgarsh, Uttaranchal, Chandigarh, Haryana and Delhi.

For a new vehicle buyer, the magazine’s content includes all the essential information regarding vehicles like their features, specifications, mileage and prices, etc. Apart from new car buyers, there is a comprehensive section for second hand car buyers as well. Apart from the tentative prices of various models of cars, this section gives the history of the vehicle also, which is very important to know when one is going to buy an old car.

For bike buyers, it includes the most popular range, a comparison of daily purpose motorbikes, which gives a clear-cut and unbiased verdict from the ‘Overdrive’ team.

The buyers’ guide cannot be complete without the spec-sheet and feature catalogue and ‘Overdrive’ Hindi has maintained the tradition, especially with the latest prices after this Budget, it has become more relevant for the prospective buyer.

Tags

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve