Top Story


Home >> Media – Print >> Article

Infomedia launches automotive magazine ‘Overdrive’ in Hindi

Font Size   16
Infomedia launches automotive magazine ‘Overdrive’ in Hindi

Infomedia India Ltd (IIL), the publisher of ‘Overdrive’ magazine, has released its Hindi version. ‘Overdrive’ in Hindi will be a quarterly. Each issue will focus on a different theme. The first issue of Overdrive Hindi is a buyer’s guide, carrying exhaustive information on all two- and four-wheeler available in the Indian market.

Said Krishna Tewari, GM, Publishing, Infomedia India, “Passion for automobiles is not just a metro phenomenon. You get to see it in every corner of Indian cities and villages. Sales of Hindi magazines is a proof of this. We have realised this void in the existing offering in the market and have brought this Hindi edition working towards our endeavour to fulfill this need.”

An official communiqué quoted that Overdrive’s Hindi version will maintain its quality in terms of content authenticity as well as product quality. This way, the target reader is not underserved nor undervalued from the English magazine readers.

From first week of April, ‘Overdrive’ Hindi will be available on all big news stands in almost every city and town. It will, however, be more visible in Hindi speaking territories like Rajasthan, Uttar Pradesh, Madhya Pradesh, Bihar, Chhattisgarsh, Uttaranchal, Chandigarh, Haryana and Delhi.

For a new vehicle buyer, the magazine’s content includes all the essential information regarding vehicles like their features, specifications, mileage and prices, etc. Apart from new car buyers, there is a comprehensive section for second hand car buyers as well. Apart from the tentative prices of various models of cars, this section gives the history of the vehicle also, which is very important to know when one is going to buy an old car.

For bike buyers, it includes the most popular range, a comparison of daily purpose motorbikes, which gives a clear-cut and unbiased verdict from the ‘Overdrive’ team.

The buyers’ guide cannot be complete without the spec-sheet and feature catalogue and ‘Overdrive’ Hindi has maintained the tradition, especially with the latest prices after this Budget, it has become more relevant for the prospective buyer.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business