Inext, the compact daily of Jagran Prakashan Ltd (JPL), which publishes ‘Dainik Jagran’, is launching its Allahabad edition on December 27. This is the paper’s sixth edition after Kanpur, Lucknow, Meerut, Agra and Varanasi.
Sanjay Gupta, CEO and Chief Editor, JPL, said, “It is the overwhelming success of Inext in Kanpur, Lucknow, Meerut, Agra and Varanasi which encouraged us to come out with a sixth edition with Allahabad within a period of one year. There are many more editions in the pipeline. The people of Allahabad are eagerly waiting for the new daily, thanks to its 360-degree campaign titled ‘Hum Hai naye, andaaz kyun ho purana’, which connects to the TG with a bang. The campaign includes outdoor, print, road shows, and cable scrollers on TV, among others.”
Shailesh Gupta, Director, JPL, added, “Inext fits well in our scheme of things since it caters to a upwardly mobile segment of readers who are youthful in their approach towards life and are ready to experiment with the offerings – be it news, lifestyle, trends, fashion, housing or food. It gives us an opportunity to approach the marketers who have not been able to tap the potential that the metros of UP offer, be it Kanpur, Lucknow, Meerut, Agra, Allahabad, etc. At the same time, it creates value for shareholders too through creating the second most successful print media brand in its market.”
According to Alok Sanwal, Project Head, Inext, the daily would entice the readers of Allahabad too by its refreshingly different type of news, features and the packaging, compared to the daily broadsheets.
“Inext is news daily targeted at the ‘young at heart’, published by the ‘young at heart’ and driven by the thought ‘Young at heart’. It is continuously enriched and upgraded through readers’ feedback. Inext is already the No. 2 daily in both Kanpur and Varanasi, and we are confident that Inext will achieve the same feat in the other cities like Lucknow, Meerut and Agra where we are growing at a rapid rate. It is just a matter of time that Inext will be the second most popular daily newspaper in the major cities of UP,” Sanwal added.