Top Story


Home >> Media – Print >> Article

Inext's Allahabad edition hits newsstands today

Font Size   16
Inext's Allahabad edition hits newsstands today

Inext, the compact daily of Jagran Prakashan Ltd (JPL), which publishes ‘Dainik Jagran’, is launching its Allahabad edition on December 27. This is the paper’s sixth edition after Kanpur, Lucknow, Meerut, Agra and Varanasi.

Sanjay Gupta, CEO and Chief Editor, JPL, said, “It is the overwhelming success of Inext in Kanpur, Lucknow, Meerut, Agra and Varanasi which encouraged us to come out with a sixth edition with Allahabad within a period of one year. There are many more editions in the pipeline. The people of Allahabad are eagerly waiting for the new daily, thanks to its 360-degree campaign titled ‘Hum Hai naye, andaaz kyun ho purana’, which connects to the TG with a bang. The campaign includes outdoor, print, road shows, and cable scrollers on TV, among others.”

Shailesh Gupta, Director, JPL, added, “Inext fits well in our scheme of things since it caters to a upwardly mobile segment of readers who are youthful in their approach towards life and are ready to experiment with the offerings – be it news, lifestyle, trends, fashion, housing or food. It gives us an opportunity to approach the marketers who have not been able to tap the potential that the metros of UP offer, be it Kanpur, Lucknow, Meerut, Agra, Allahabad, etc. At the same time, it creates value for shareholders too through creating the second most successful print media brand in its market.”

According to Alok Sanwal, Project Head, Inext, the daily would entice the readers of Allahabad too by its refreshingly different type of news, features and the packaging, compared to the daily broadsheets.

“Inext is news daily targeted at the ‘young at heart’, published by the ‘young at heart’ and driven by the thought ‘Young at heart’. It is continuously enriched and upgraded through readers’ feedback. Inext is already the No. 2 daily in both Kanpur and Varanasi, and we are confident that Inext will achieve the same feat in the other cities like Lucknow, Meerut and Agra where we are growing at a rapid rate. It is just a matter of time that Inext will be the second most popular daily newspaper in the major cities of UP,” Sanwal added.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by