The exchange4media Group is publishing a ‘Ready Reckoner’ on the Indian magazine industry, which would be distributed with the May 2007 issue of ‘Pitch’ magazine. The Reckoner, prepared in association with TAM ADEX and Conversant Info Solutions, is an attempt to capture the Indian magazine market scene and has already received some positive reactions from the players.
Paresh Nath, Editor-Publisher, Delhi Press, observed that any such move is very welcome as people are still not very aware of the industry. He added, “I think that with this Reckoner, people in the country as well as abroad can know more about the Indian magazine industry.”
This report intends to provide a snapshot of the industry and act as an industry guide for those having interest in the business of Indian magazines. The overview will encompass genre-wise details, along with critical comments from industry experts and the publishers on the prospects and challenges of this rapidly growing segment of the Indian media industry.
Maheshwar Peri, Publisher, Outlook Group, remarked, “I think it’s a great initiative and I will support all the initiatives that will help the betterment of the magazine industry whole-heartedly.”
Meanwhile, Pradeep Gupta, CMD, Cyber Media (India) Ltd, observed, “The media industry tracks all other industries, but nobody tracks the magazine industry. I think it’s a good initiative as somebody is now doing the tracking.”
Some of the salient features of this report include analysis of global trends; top advertising categories; brand/product group-wise trends; and potential threats and challenges, among many others.