Indian Newspaper Congress 2009: Reinventing the newspaper in tough times

Indian Newspaper Congress 2009: Reinventing the newspaper in tough times

Author | Puneet Bedi Bahri | Friday, Jul 10,2009 8:15 AM

Indian Newspaper Congress 2009: Reinventing the newspaper in tough times

Reinventing the newspaper and delivering the winning formula for stakeholders form the broad theme for the Indian Newspaper Congress that gets underway in the Capital at the Taj Palace Hotel on July 10, 2009. The day-long Congress is being brought by the Indian Newspaper Society, in collaboration with the exchange4media Group. One of the key goals of the Indian Newspaper Congress 2009 would be to chart out the future course of the Indian newspaper industry, look at the international newspaper trends, and crystal-gaze into the future.

The Indian Newspaper Congress, now in its second year, brings together the entire Indian media fraternity, including representatives from the Ministry of Information & Broadcasting, newspaper barons, newspaper publishers, broadcasters, media owners, marketers and advertisers, media planners and buyers, magazine editors, brand managers, circulation and distribution specialists, researchers, media and financial consultants and industry analysts, and other stakeholders in the newspaper industry.

Shashi Tharoor, Minister of State for External Affairs will be the chief guest. He will be delivering the key note address. This year, the Congress has over 45 speakers, including, Hormusji Cama, INS President, and Chairman, Bombay Samachar; Pratap G Pawar, Chairman of Sakaal; Shivjeet Kullar of K Factor; Bharat Kumar Raut, Rajya Sabha member from Shiv Sena and Editorial Consultant to the Times Group; KU Rao, CEO, DNA; TN Ninan of Business Standard; Sanjay Gupta, CEO, Jagran; Didier Brun of Khaleej Times; Maheshwer Peri, Publisher, Outlook; and Rajiv Verma, CEO, Hindustan Times.

After having survived the Internet wave at the turn of the last Century, the newspaper business is facing fresh survival issues. Flat readership growth, dwindling advertising revenues and the ever-increasing newsprint and manpower costs have come together to test the business models of publishers.

Globally, newspapers are finding it tough to get subscribers to pay a higher cover price, while at the same time advertisers are putting lesser value to reaching out to customers through the print media. This year’s Indian Newspaper Congress brings together some of the biggest names and the smartest entrepreneurs from the newspaper business. They come together to debate the future of the industry and how to reorient the business to achieve the winning formula for all stakeholders.

During the course of the day there will be panel discussions on wide-ranging topics – ‘Editorial Strategies for the Multiple Media Age’; ‘The Future Lies in Indian Languages’; ‘Advertising v/s Subscription Revenues: What will drive the bottomline in future?’; ‘Making Newspapers work for Marketers’; and ‘Making research relevant: What ails current readership studies?’.

In its first year, the Indian Newspaper Congress had showcased over 45 speakers that included CNN-IBN’s Rajdeep Sardesai; Zee Network’s Pradeep Guha; GroupM’s Vikram Sakhuja; Madison Communications’ Sam Balsara; BCCL’s Ravi Dhariwal; Max New York Life’s Anisha Motwani; and India Today Group’s Ashish Bagga.

The Indian Newspaper Society (INS), founded in 1939, is the central organisation in India, which plays a major role in protecting and promoting freedom of the press in India. The INS membership comprises the owners, proprietors and publishers of print media, who discuss and suggest various measures to the Government regarding the problems related to the newspaper industry. The greatest strength of the Society stems from a unity of purpose, with over 990 dailies, bi-weeklies, weeklies, fortnightlies and monthlies published in 18 languages from all over the country, which form the nucleus that accounts for over 90 per cent of the country’s readership.

The exchange4media group was set up nine years back with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals. Today, the exchange4media group is a single stop information platform for the entire industry. Be it news, views, analytical information, in depth analysis of events or trend forecasting, the exchange4media group publications have a credible and loyal following.

The event partner was Encompass.

Also read:

Mixed Media: Do Indian newspapers need to worry about their future?

Tags: e4m

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