The Indian Magazine Congress (IMC) returns with its eighth edition. Organised by the Association of Indian Magazine (AIM), this annual summit brings together magazine publishers and print media honchos on one platform. Every year, the magazine fraternity, along with advertising agencies and media agencies, come together to ponder over the various ways in which the magazine industry can be revitalised and publishers’ interests are protected.
IMC 2014 will be held in New Delhi on February 24 and 25.
Minister of Information and Broadcasting Manish Tewari will deliver the inaugural address. This will be followed by keynote address by Anand Kripalu, CEO, Diageo.
Day one of the Congress will see discussions on a wide range of topics, including pressures to produce quality content, targeting communities, how magazine brands can use social media, and magazines & ROI. Chris Llewellyn, President & CEO, FIPP and Sam Balsara, Chairman and Managing Director, Madison World will also deliver keynote addresses.
The range of discussions will continue on day two as well, with Rajan Anandan, Vice President and Managing Director, Google India delivering the opening keynote address. The topics that will be taken up for discussion include, Metros and Beyond- The Power of Regional Magazines, Licensing in a multi-platform world, Making money through digital, Building a powerful content brand, the changing face of media buying, and Tablets: Key to Success. The Congress will conclude with Power CEO Session.