The two-day Indian Magazine Congress (IMC) 2008 is expected to begin on an upbeat note following the Government giving its nod a few days ago to Indian editions of foreign news and current affairs magazines. Being held in Mumbai on September 22-23, IMC in its third year will focus on ‘Where is the next Big Opportunity?’ Prominent publishers, editors and business heads from the media fraternity would be attending the two-day Congress.
The Indian Magazine Congress is being organised by the Association of Indian Magazines (AIM) in association with Worldwide Media (WWM). exchange4media Group (exchange4media.com, Pitch and impact) and Business Standard are the media partners.
The opening ceremony would be addressed by Maheshwari Peri, President, AIM, would deliver the welcome address, which would be followed by a keynote address and interactive session with Sushma Singh, Secretary, Ministry of Information & Broadcasting.
Day one will have eight sessions, including the interactive session with Sushma Singh, while day two will have six sessions.
This two day event will focus on the changing business models for magazine and the opportunities in future.
The opening session of the IMC 2008 would be on ‘The Great Content Debate’ for which te keynote would be delivered by George Green, President and CEO, Hearst International. The sessions on the first day will have speakers discussing on topics like – ‘Do readers know what they want or who decides what is good content for readers – editors or marketers or advertiser’. Hindustan Times’ Vir Sanghvi will moderate this session. The second session, ‘Building a brand and the role of magazine’, would be moderated by Spatial Access’ Meenakshi Madhvani, which would be followed by a keynote on ‘Magazines in a multimedia environment’ by BBC Worldwide’s Peter
Phippen. The next topic for discussion would be on ‘Exploiting the digital opportunity’, which would be moderated by Starcom MediaVest Group’s Ravi Kiran. This would be followed by keynotes on ‘Mobile platform: Optimizing the content revenue streams’ by MyToday Netcore’s Rajesh Jain, and on ‘Magazines: Value and wealth creation’ by Mukesh Gupta from Ernst & Young.
The opening session on day two would be a keynote on ‘The Future of Magazines’ by Torsten-Joern Klein, Member of the Executive Board and President G+J International. There would also be a special session on ‘Licensing opportunities and Pitfalls’ by Mike Greehan, COO, Cue Ball.
Other sessions on the concluding day will include topics such as ‘The future of magazines: How to ride the next big wave, strategies for taking magazines to the next level’, which would be moderated by FIPP’s Donald Kummerfeld. The next discussion would on ‘B2B magazines: The next big wave’, for which the moderator is Cybermedia’s Pradeep Gupta. Vikatan Group’s B Srinivasan would be the moderator for the session on ‘Language publishing: A trade backer’.
The last session of day two would be a CEO’s Forum, which would be moderated by Businessworld’s Jehangir Pocha.
The panellists at IMC 2008 include Vinod Mehta, Outlook; Aroon Purie, India Today Group; Vikram Sakhuja, GroupM; Sam Balsara, Madison Communications; Shashi Sinha, Lodestar; Lynn de Souza, LMG; Pradeep Srivastav, Idea Cellular; LV Krishnan, TAM; Girish Shah, Reliance ADAG; Neville Taraporewalla, Publicitas; Patrick Kenny, Qiosk.com; Alexandra Solomon, Zinio; Ashish Bagga, India Today Group; Tarun Rai, WWM; Prakash Iyer, Infomedia India; Paresh Nath, Delhi Press; Jim James, Haymarket; Suresh Ramakrisnan, Reed Infomedia; Amitabh Taneja, Images Multimedia; Alok Brara, India Infrastructure; Anant Nath, Delhi Press; Mitrajit Bhattacharya, Chitralekha; Jwalant Swaroop, Lokmat; Prakash Johari, Maxposure Media; Smiti Ruia, Paprika Media; DD Purkayastha, ABP; Maneck Daver, Spenta; Pheroza Billimoria, Business India; Lakshmi Narsimhan, Infomedia; Khushroo Bhadha, Nextgen; and Xavier Collaco, Media Trasasia, among others.
Third edition of IMC to focus on ‘Where is the next big opportunity?’
Govt nod to Indian editions of foreign news and current affairs magazines