The third edition of the two-day Indian Magazine Congress is scheduled to kick-off in Mumbai on October 8, 2007. The Indian Magazine Congress and its organiser, the Association of Indian Magazines (AIM), are focussing on taking the ‘magazine discussion’ to the next level in this edition.
Speaking on some of the plans for this year, Ashish Bagga, CEO, Living Media, and President, AIM, said, “As magazines are more specialised and engaging than any other traditional media form, the challenge and opportunity of making this engagement more intense is by embracing and leveraging the digital opportunity. This is what we will be addressing as the next big leap for magazines.”
Consequently, some of the topics that the Congress brings under the scanner this year comprise ‘Magazine 2020: Strategies for keeping the consumer engaged’; ‘Digital strategies for Publishers in a multimedia environment: The convergence/ Digital media challenge’ and ‘Magazines in the Digital Era: When readers become content generators and publishing frequency becomes irrelevant’.
The forum will also focus on the changing business models for magazine and the opportunities in the waiting. Some of the topics here are ‘The changing business model for Indian Magazine Publishers’; ‘Building a truly engaging relationship with readers of today and tomorrow - The challenge & opportunity of attracting and retaining youth readership’; ‘Custom & Collaborative publishing: Business opportunity in the waiting’; ‘Making International partnerships work: Collaborate or Perish’ and ‘Business Media (B2B) opportunities in an integrated media environment’.
The other topics like ‘It’s raining magazines in India’; ‘The Magazine Professional - who are they and how we need to prepare; ‘The challenge of measuring the true effectiveness of magazines’ and ‘Expanding multiple sales platforms for maximizing effective distribution’ will delve more on the existing ground realities for the magazine domain.
Some of the international speakers at the forum will include Pierre Lamuniere, Edipress Group; Terry Adamson, NGS; Nicholas Brett, BBC; Rupert Heseltine, Haymarket; Giordano Bruno Contestabile, Arenamobile; Chris Lewellyn, EMAP; and Steve Ennen, American Business Media, among others.
While the challenge and opportunity of making the engagement between magazines and readers more intense by embracing and leveraging the digital opportunity is the target for IMC 2007, elaborating more on the broad objective of IMC per se, Bagga explained, “The IMC aims to bring Indian and international magazine publishers, editors and content creators, advertisers, brand and circulation managers, research specialists, media planners and buyers, media owners and investors, digital technology specialists etc., together to address the challenges and opportunities of this powerful and engaging medium. The IMC also addresses regulatory issues as well as issues that concern the magazine publishing business in India.”