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Indian Express to launch a bouquet of magazines by year-end

04-October-2005
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Indian Express to launch a bouquet of magazines by year-end

The Indian Express newspaper group is coming out with a bouquet of specialised magazines by the year-end. The paper would also hold a summit around the third week of October to debate the idea of empowering India, which would see the culmination of its ‘India Empowered’ campaign, Shekhar Gupta, Editor-in-Chief, Indian Express, confirmed to exchange4media.

“We have definite plans to launch magazines, some in general areas and some in special areas. Some of the magazines will see light as early as the year-end,” he said.

He, however, refused to divulge further information on the general magazines. All that he would say was, “In special areas, we will be launching magazines in travel, health, education, and knowledge to mention a few. These magazines will be different from the B2B magazines that we already have. But, we are not interested in bringing out another ‘India Today’ or ‘Business India.’ We are planning some general magazines, somewhere at a higher plane. You will know when it happens by the year-end.”

The Group hired former Managing Editor of ‘Outlook’, Sandipan Deb, in August to head its newly launched magazine division.

Elaborating on the basic idea behind the ‘India Empowered’ campaign, which will continue till October 9, Shekhar said, “There are too many major newspapers in India jostling for the same spot. We believe that Indian Express is a unique product. Our value proposition is ‘Journalism of Courage’ with which we bring the information that nobody else does with the same honesty and credibility. We believe that by doing our kind of journalism, we empower the citizens of this country. We think we have a very distinctive position in this clutter and that needs to be underlined. Secondly, coming out of many of our shortcomings, now we are in a position to take things forward and expand further. Taking this message across to our readers was crucial.”

While agreeing that this exercise was part of a larger strategy to explore the capital market, Shekhar said, “In a way we are also telling the market that we are distinctive, powerful and sizeable.”

As a part of the campaign, the newspaper is doling out special supplements based on six themes, the first part of which was distributed on October 2, while the second part will be distributed on October 9.

The culmination of the ‘India Empowered’ campaign will be marked by an event in New Delhi where young leaders from various facets of the society will debate the idea of empowering India. “This will happen in third week of October,” Shekhar informed.

“This will be followed by publication of all the ‘India Empowered’ articles that we have been carrying in a book form. Then the idea will go forward to become a regular feature of the newspaper, wherein a special ‘India Empowered’ supplement will be published every fortnight. It will be an eight- to twelve-page supplement on the theme of ‘India Empowered’. If all goes right, then it will start sometime towards the end of October,” he added.

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